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                                                                                                                                                                          1. 怎么做SEO优化


                                                                                                                                                                            SEO优化步骤
                                                                                                                                                                            1、  关键词分析(也叫关键词定位)
                                                                                                                                                                              这是进行SEO优化最重要的一环,关键词分析包括:关键词关注量分析、竞争对手分析、关键词与网站相关性分析、关键词布置、关键词排名预测。
                                                                                                                                                                            2、  网站架构分析
                                                                                                                                                                            网站结构符合搜索引擎的爬虫喜好则有利于SEO优化。网站架构分析包括:剔除网站架构不良设计、实现树状目录结构、网站导航与链接优化。
                                                                                                                                                                            3、  网站目录和页面优化
                                                                                                                                                                              SEO不止是让网站首页在搜索引擎有好的排名,更重要的是让网站的每个页面都带来流量。
                                                                                                                                                                            4、内容发布和链接布置
                                                                                                                                                                              搜索引擎喜欢有规律的网站内容更新,所以合理安排网站内容发布日程是SEO优化的重要技巧之一。链接布置则把整个网站有机地串联起来,让搜索引擎明白每个网页的重要性和关键词,实施的参考是第一点的关键词布置。友情链接战役也是这个时候展开。
                                                                                                                                                                            5、与搜索引擎对话
                                                                                                                                                                              向各大搜索引擎登陆入口提交尚未收录站点。在搜索引擎看SEO的效果,通过site:你的域名,知道站点的收录和更新情况。通过domain:你的域名或者link:你的域名,知道站点的反向链接情况。更好的实现与搜索引擎对话,建议采用Google网站管理员工具。
                                                                                                                                                                            6、建立网站地图SiteMap
                                                                                                                                                                              根据自己的网站结构,制作网站地图,让你的网站对搜索引擎更加友好化。让搜索引擎能过SiteMap就可以访问整个站点上的所有网页和栏目。
                                                                                                                                                                            7、高质量的友情链接
                                                                                                                                                                              建立高质量的友情链接,对于SEO优化来说,可以提高网站PR值以及网站的更新率,都是非常关键性的问题。
                                                                                                                                                                            8、网站流量分析
                                                                                                                                                                              网站流量分析从SEO结果上指导下一步的SEO策略,同时对网站的用户体验优化也有指导意义。流量分析工具,建议采用Google流量分析。
                                                                                                                                                                              以上8步贵在坚持.流量多了也别骄傲,少了也别灰心.努力前进,学好seo优化,你一定能成功 [编辑本段]SEO十大常用技巧  
                                                                                                                                                                            1. 使用与关键字相关的文章标题
                                                                                                                                                                              如果你正在写一篇关于“XXXXX”的文章,那么你一定要在标题中使用关键字“XXXXX”;如果文章是关于“网络赚钱”的,那么标题中一定要能够反映出你在介绍“网络赚钱”。
                                                                                                                                                                            2. 使用关键字元标签
                                                                                                                                                                              关键字是面向搜索引擎机器人的语言,如果使用恰当,你的搜索排名将会自动提升。保证在文章中使用一些相关的关键字,UTW是一款非常棒的WordPress插件,它将把你为文章添加的Tag作为关键字元标签。
                                                                                                                                                                            3. 使用相关的Tag和关键字
                                                                                                                                                                              如果你的文章是关于“iPhone”的,那么添加关键字时就要使用像“Apple, Apple-iPhone, iPhone”这样的字眼,避免使用像“Mobile, Unlock-Mobile”这些对搜索引擎缺乏吸引力的关键字或Tag,并且可能会导致你的blog受到降权处罚。
                                                                                                                                                                            4. 使用短语关键字
                                                                                                                                                                              如果你写了一篇描述性的、组织良好的文章,那么使用一些短语关键字是非常棒的主意。举个例子,如果你的文章介绍了“Microsoft Compatibility Pack For Office 2007”,那么下面这些不错的短语关键字很有可能会帮你获得搜索引擎的青睐:“Microsoft-Compatibility-Pack, Office-2007-Compatibility-Pack, Download-Microsoft-Compatibility-Pack, Download-Office-2007-Compatibility-Pack”。
                                                                                                                                                                            5. 使用关键字建议工具
                                                                                                                                                                              如果你想告诉我,你已经在使用overture关键字建议工具了,那么我的建议就是:你应该立刻停止使用那个工具。因为我们有Google Adwords关键字工具,这个工具不仅能帮你的文章找到优质的关键字,而且还能提供特定关键字在搜索引擎中的趋势。
                                                                                                                                                                            6. 在文章正文中使用关键字
                                                                                                                                                                              记住,一定要在正文开始某处使用至少一次目标关键字。这将会把那些仍然钟爱于旧式“description元标签”的搜索引擎机器人吸引过来。
                                                                                                                                                                            7. 在Post Slug(文章缩略名)中使用关键字
                                                                                                                                                                              其实我不需要如此强调这一点,因为如果你使用了与关键字相关的文章标题,那么你已经有了关键字相关的Post Slug,这要归功于WordPress自动生成Post Slug的功能。但是,如果你必须手动为每篇文章指定一个Post Slug,一定要记得这一条。(译注:中文blog如果使用postname作为永久链接,最好手动指定英文Post Slug。)
                                                                                                                                                                            8. 在标题和粗体字中使用关键字
                                                                                                                                                                              搜索引擎非常喜欢你有目标地展示关键字。在strong或h1, h2, h3这些标签中使用关键字可以帮你获取搜索引擎的关注。
                                                                                                                                                                              title标签对于提高你网站的排名起到非常重要的作用。尽管如此,有很多人对于怎样去构造一个合适的title还不是很清楚。以下是我对title的一点看法,欢迎大家提出建议、批评。
                                                                                                                                                                              1、title前7-9个词是最重要的。但是有很多人将他们公司的名字放在titile的最前面,这是多么浪费啊。这好像要你的孩子不带课本去上学一样。
                                                                                                                                                                              2、第二是语法,我注意到google比较喜欢那些符合语法结构的title
                                                                                                                                                                              在搜索结果中,受title的影响。最好是避免列举式的title。如:
                                                                                                                                                                              “小饰物,蓝色的小饰物,绿色的小饰物”
                                                                                                                                                                              3、如果你对title有一定了解的话,你应该知道,title将会影响到搜索引擎的排名结果。你应该注意他应被组织得有意义。
                                                                                                                                                                            9. 在图片的标题和Alt信息中使用关键字
                                                                                                                                                                              在图片的Alt信息和标题中使用关键字是为你的blog进行seo的又一个好方法 。
                                                                                                                                                                            10. 使用与关键字相关的超链接
                                                                                                                                                                              搜索引擎优化和搜索引擎之间关系
                                                                                                                                                                              在第一代搜索引擎发表后,搜索引擎操作员变得对搜索引擎优化社区感兴趣。在一些早期搜索引擎, 譬如INFOSEEK, 要得到第一名不过是把顶尖的网页代码抓下、放在您的网站、并提交个URL让搜索引擎立即索引并排名该页这么简单。
                                                                                                                                                                              由于搜寻本身的高价值和标定性,搜索引擎和搜索引擎优化员间自始便存在对抗的关系。最近一次于2005 年召开的AirWeb年会,旨在谈论缩小这种敌对关系差距,和如何最小化某些太过于侵略性优化造成的损坏效果。
                                                                                                                                                                              某些更具侵略性的优化员产生自动化的站点,或者使用某些最终会让该网域被搜索引擎扫地出门的技术。而大多数优化公司则销售长期、低风险的策略服务,而且大部分使用高风险战略的优化公司,则在他们旗下的会员点使用、产生商业线索、或者纯内容站点,而非让它们客户站亲身涉险。
                                                                                                                                                                              这里提供一个使用侵略性优化技术的优化公司让他们客户被取缔的案例。华尔街时报描述了某个使用高风险技术和涉嫌没有透露客户得承担那些风险的公司。Wired报告了该公司起诉某博客,因为提及该公司被取缔。Google 的克特斯 (Matt Cutts) 稍后确认Google 确实取缔了Traffic Power以其他们的客户群。
                                                                                                                                                                              某些搜索引擎对搜索引擎优化产业提供了援助,而且是常常是优化会议和研讨会的赞助商和来访贵宾。实际上,自从付费收录 (paid inclusion) 降临,一些搜索引擎现在在网站优化社区的健康有了既得利益。所有主要搜索引擎都提供资讯/指南以协助站点优化: Google 、Yahoo , 和MSN。Google提供了Sitemaps 程序帮助网站员学习如果Google 有任何问题检索他们的网站时该如何做,并且提供Google流量与您网站关系间无价的丰富资料。雅虎的SiteExplorer,旨在提供一个免费方式递交您的URL, 该方法能让你决定打算让雅虎索引多少页、索引多深。雅虎的Ambassador Program 与Google的Advertising Professionals 提供专家级的认证。




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