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                                                                                                                                                                          1. SEO优化的思路


                                                                                                                                                                            一:网站目标
                                                                                                                                                                                   增加在搜索引擎中的收录质量和数量;
                                                                                                                                                                                   提高在投资贷款界的知名度和美誉度;
                                                                                                                                                                                   吸引有购买需求的潜在客户;
                                                                                                                                                                                   打造成都投资贷款的电商品牌”
                                                                                                                                                                                   积累潜在的客户,量变引起质变,为公司带来最大的利益。
                                                                                                                                                                                   短期目标:网站运营起来,做好内部优化和客户体验。
                                                                                                                                                                                   中期目标:站内站外同时进行优化推广,在各大搜索引擎排名靠前。
                                                                                                                                                                                  最终目标,打造成都最有影响力的投资贷款网站。
                                                                                                                                                                            :优化方法
                                                                                                                                                                                   客户人群定位分析,信息录入,缩小范围网站推广;
                                                                                                                                                                                   分析用户群体、分析用户群体经常出没的网站,针对主要客户目标群体做市场计划。
                                                                                                                                                                                   学习同行网站的优化点,关注同行,做到取长补短,知已知彼。
                                                                                                                                                                                   然后:
                                                                                                                                                                                             1、注册各大搜索引擎   
                                                                                                                                                                                             2、现在流行的微博推广

                                                                                                                                                                                             3、在线黄页登录推广
                                                                                                                                                                                             4、博客营销推广
                                                                                                                                                                                             5、知道营销推广
                                                                                                                                                                                             6、网络广告推广(包含广告互换)
                                                                                                                                                                                             7、电子邮件推广                                                                
                                                                                                                                                                                             8、QQ等即时聊天工具推广                       
                                                                                                                                                                                             9、事件营销推广                                                                
                                                                                                                                                                                             10、友情链接包括网络付费链接和免费互换链接
                                                                                                                                                                                             11、网站上发布信息或登记注册
                                                                                                                                                                                             12、在新闻组或论坛上发布网站信息
                                                                                                                                                                                             13、软文推广
                                                                                                                                                                                             14、病毒式推广
                                                                                                                                                                                             15、活动赞助推广
                                                                                                                                                                                             16、在各类目标网站进行资源互换、链接交换
                                                                                                                                                                                             17、评论留言
                                                                                                                                                                             
                                                                                                                                                                            三、网站优化思路
                                                                                                                                                                                   优化的本质是优化网站的内容和对搜索引擎爬虫的爬行习惯,其终目的是增加曝光度和流量来为公司带来最大的收益。

                                                                                                                                                                                   增加曝光度和流量是为了吸引客户来公司网站浏览,这固然是相当重要的。同样重要的是客户来浏览了网站,网站能把他吸引住才行。所以网络上有“内容为王 优化为皇”这样的说法,所以,高质量的原创和有规律的更新一定不能少,因为搜索引擎爬虫喜欢经常更新的网站,它会经常来爬。优化人员须对本网站以及友情网站各项数据进行统计分析,形成文字总结。每星期周五,针对本周市场、运营、推广反馈的数据,对运营优化计划进行及时调整补充,做到部门人员对网站的运营状况心中有数。
                                                                                                                                                                             
                                                                                                                                                                            四.注意事项
                                                                                                                                                                                 域名的选择
                                                                                                                                                                                      建议选择使用国际域名.com,现在.cn也用的很多,但是由  于之前的.cn非常便宜,很多投机倒把的人经常注册.cn的域名来制作了很多的垃圾网站,所以搜索引擎对.cn的网站有相对要强一点的“警觉性”。另外,.com在google上有比.cn有优先权。还有,域名最好的选用双拼的域名,比如“水果”域名为“shuiguo”这样的话就很容易收录。
                                                                                                                                                                                 服务器的选择。

                                                                                                                                                                                      1,其实,所有seo都怕空间服务商端出问题。它最常见的问题就是打开速度慢和不稳定。如果每次在爬虫来的时候出现不稳定的话,对网站的优化是致命的,轻者降权,严重的直接黑名单。
                                                                                                                                                                                      2,同一个服务器上有别的网站被K会影响整个服务器上网站的收录量。
                                                                                                                                                                                 链接管理

                                                                                                                                                                                      1,内键
                                                                                                                                                                                 
                                                                                                                                                                                           内键切记全部指向index.可以指向一些说明页面。
                                                                                                                                                                                
                                                                                                                                                                                            内键不要层次太复杂,保证在任何页面到index最到四层。
                                                                                                                                                                                      2,外键
                                                                                                                                                                                      质量
                                                                                                                                                                                                Pr相当的外键,当然有必要的话也可以购买PR>=4的外键。
                                                                                                                                                                                                外键网站的观注也很重要,链接前对对方网站进行考核,链接后也要经常关注对方网站,防止链到黑站和死站。
                                                                                                                                                                                      数量
                                                                                                                                                                                                高质量的链接很重要,但也不是越多越好。一般控制在20到30个。由于一些因素,有时我们要做一些单向导出链接。这种情况最好越少越好,因为每导出一个单向链接,对方网站就会分掉我们网站一部分的Pr值。Pr很宝贵的好不好?
                                                                                                                                                                            五.总结

                                                                                                                                                                                      Seo优化是一个长期的过程,所以必须要有持之以恒的精神。坚持每天优化,每天更新,不能急功进利,坚决不做黑帽seo,昙花一现。



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