解决方案 > 社区APP开发-海鑫盛科技

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                                                                                                                                                                          1.  社区APP概念
                                                                                                                                                                            社区app是通过手机移动端为用户提供社交互动服务,通过社交服务平台与朋友保持了更加直接的联系,建立大交际圈,其提供的寻找用户的工具帮助用户寻到失去了联络的朋友们。社交网络营销的核心是关系营销。社交的重点在于建立新关系,巩固老关系。任何创业者都需要建立新的强大关系网络,以支持其业务的发展。
                                                                                                                                                                            目前国内社区App分5类:①家政服务类:整合线下家政、家洁资源②商超配送类:提供周边商铺、超市在线订购服务③代收代寄类:利用合作店铺资源④社区服务类:配合物业公司提升服务品质⑤社区综合类:社区内部综合在线论坛。

                                                                                                                                                                            移动社区市场商机
                                                                                                                                                                            1.城市化进程加快,城镇人口不断增加,社区O2O用户基数庞大。顾名思义社区O2O是基于社区发展起来的O2O,以社区的用户为基础,为社区的用户创造价值;2014年年末,中国城镇人口为7.5亿,占总人口比例的54.8%,社区O2O用户基数庞大
                                                                                                                                                                            2.但目前用户规模尚小,社区O2O在移动互联网的渗透率为20%,移动社区O2O用户规模为2.3亿,在移动O2O中占比34%、在移动互联网中占比20%。
                                                                                                                                                                            3.市场处于发展的初级阶段,虽然火爆,但是各种隐忧并存,社区O2O以社区的居民为目标受众,涉及到用户生活的各个环节,纵观近期的关于社区O2O的新闻,皆认为社区O2O虽然火爆,但是成本高、烧钱、水深等隐忧存在;社区O2O最核心的是服务,不过服务达到标准有困难
                                                                                                                                                                            4.家政类应用最多,其次是社区电商和综合服务。家政O2O各类应用款数占比中,家政类应用占比最多,其次是社区电商和综合服务类;在懒人经济发展的大环境下,作为社区O2O的切入点,家政有天然的优势。

                                                                                                                                                                            社区APP开发类型
                                                                                                                                                                            1、家政服务类:整合线下家政、家洁资源,提供线上信息查询、预约、支付、投诉等服务。
                                                                                                                                                                            2、商超配送类:提供周边商铺、超市的在线订购服务,并利用线下店铺的人力资源或专业配送人员,为电商购物解决“最后1公里”的配送问题。
                                                                                                                                                                            3、代收代寄类:线下开店或利用合作店铺资源,为用户提供货件代收、代寄服务,并以此聚集人气衍生出其他服务。
                                                                                                                                                                            4、社区服务类:配合物业公司提升服务品质,或是提供社区便民服务。
                                                                                                                                                                            5、社区综合类:社区内部的综合在线论坛,为用户提供在线沟通、经验分享、交友、二手交易等服务,并提供便民信息查询、商户查询等服务。

                                                                                                                                                                            社区APP开发能够带来什么
                                                                                                                                                                            1、通过APP,可以快速地将物业管理相关通知、信息轻松地拓展到客户的手机上;
                                                                                                                                                                            2、通过APP,可以更便捷的全方位展示周边商家服务的信息;
                                                                                                                                                                            3、通过APP,可以精准定位潜在客户,节约会所宣传费用;
                                                                                                                                                                            4、通过APP;可以加强用户之间的沟通,提高用户忠诚度。

                                                                                                                                                                            社区APP开发功能
                                                                                                                                                                            一、物业管理
                                                                                                                                                                            1.用户可以通过APP实现物业管理费、停车费的查询和缴纳,以及欠费提醒、缴费历史记录查询。
                                                                                                                                                                            2.投诉报修:业主可以通过在线的投诉保修,除文字描述外同时还可以通过拍照的方式把要投诉的内容实时上传到物业的运营中心,物业会及时地处理。
                                                                                                                                                                            3.在线服务:业主可在线对社区信息进行咨询,提出意见和建议,并可通过APP实现服务预约(如装修申请)。
                                                                                                                                                                            二、小区资讯
                                                                                                                                                                            在小区资讯功能中包括:小区通知、小区动态、新闻资讯、节日问候、温馨提醒,发布各种公告,及时通知业主;展示小区最新的资讯和动态;
                                                                                                                                                                            三、便民服务
                                                                                                                                                                            主要包括:家电维修、家政服务、超市送货、送水服务、送餐盒饭、社区医疗、公共查询等;同时方便业主查询本地各类服务热线电话,如:邮政服务、市民政局、市公安局等。
                                                                                                                                                                            四、邻里圈
                                                                                                                                                                            业主可以加入邻里圈(以及下设的交流圈),浏览小区邻居所发表的帖子,您自己也可以方便地发表新帖,回复其他人帖子,是小区沟通交流的平台。以及用户之间在交流的过程中能够通过发送文字、语音、图片等内容进行沟通互动。
                                                                                                                                                                            五、注册/登陆
                                                                                                                                                                                新用户注册时,需准确填写姓名、电话、选择小区名称楼号房号等详细信息,并与其它相关功能(物管、小区资讯、便民服务、邻里圈等)关联起来,只显示(或优先显示)与其所在小区相关的内容。