解决方案 > 餐饮APP开发-海鑫盛科技

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                                                                                                                                                                          1.  餐饮APP概述
                                                                                                                                                                            餐饮APP是为餐饮企业打造的手机客户端,可以向用户提供手机点餐、在线咨询、线路导航、优惠推送、御用厨师、一键呼叫和手机定位等特色功能服务。利用餐饮APP服务每一位到场就餐的用户,累积收集用户的饮食习惯爱好、评论和反馈意见,有效提升服务质量,帮助餐厅实现更加有效率的管理。

                                                                                                                                                                            移动餐饮行业市场商机
                                                                                                                                                                            随着互联网+餐饮的发展,实体店商与移动支付联姻已然成为一种潮流。根据酷蜂科技市场调研人员统计数据显示,2014年,整个餐饮业的O2O市场规模接近千亿,占餐饮行业总体比重的3.5%。预计到2017年,我国餐饮业的O2O市场将突破2000亿规模。
                                                                                                                                                                            国家统计局数据显示,2014年,全国餐饮收入2.79万亿元。预计2015年,中国餐饮业将进入3万亿元时代。为此餐饮企业应该提高自身信息化。移动互联网业务快速发展,这就需要餐饮企具有快速的演化能力,及时更上时代步伐。一方面,餐饮企业在硬件上需打通线上业务和后台系统,包括“会员管理”、“电子菜谱(点菜器)”等应用的优化。另一方面,需要对线上线下的服务进行升级。

                                                                                                                                                                            传统餐饮行业为何需要开发APP
                                                                                                                                                                            1.人工成本问题:人工成本会以每年20%乃至更多增长。
                                                                                                                                                                            2.客户挖掘问题:我们的顾客到底是谁?传统餐饮行业没有科学化数据的统计,对客户定位、分析不到位,影响营销效果。
                                                                                                                                                                            3.推广成本高问题:传统的营销模式推广成本较高,使得餐饮行业的利润空间不断降低。

                                                                                                                                                                            餐饮APP能够带来什么
                                                                                                                                                                            1、增加客源:通过手机APP订餐,并通过微信朋友圈分享,将有效提升客源。
                                                                                                                                                                            2、降低成本:通过智能手机进行全面的移动管理,降低餐饮企业的运营成本。
                                                                                                                                                                            3、提升形象:手机APP是移动互联网的名片,将大大提升餐饮企业的品牌知名度。

                                                                                                                                                                            餐饮APP开发功能
                                                                                                                                                                            1、餐厅介绍:餐饮APP对本餐厅的创立者、创立历史故事、创意来源、餐厅设计理念、餐厅服务理念等进行详细的介绍,了解餐厅的文化,让到餐厅就餐的客人感受餐厅的人文气息。
                                                                                                                                                                            2、美食展示:将餐厅的每一道菜展示到餐饮APP的美食展示栏目。餐厅制作好美味佳肴,然后使用像素高的相机拍下每一道经过精心烹饪的美食。经过后期微调修图,将色香味俱全的美食展示在餐饮APP上,让客人可以在等待上菜的时候能够阅览美食图片,焦急等待的心情让他们更加对餐厅的美食充满期待。
                                                                                                                                                                            3、资讯导航:在餐饮APP手机客户端上能够设置资讯导航栏目,让客人轻松找到自己感兴趣的资讯。
                                                                                                                                                                            4、订位点餐:有了订位点餐功能,客人只需要在手机客户端上下单预定餐厅位子,以及订好当天就餐品类,手机APP下单,方便快捷,为客人解决了预定餐厅位子难、选菜时间长等问题。
                                                                                                                                                                            5、用餐点评:在餐饮APP上还可以进行详细的点评以及商客互动,点评作为反馈信息回馈给餐厅,餐饮企业能够根据客人的点评改善餐厅运营情况,提升自己的市场竞争力,帮助餐厅树立亲民形象。
                                                                                                                                                                            6、优惠推送:定期发布优惠信息,并且推送到每个餐饮行业APP用户中。利用每周优惠活动或者每日团购等优惠促销手段做好优惠信息推送。利用点评信息分析最受欢迎的菜色,推出客人喜闻乐见的菜式优惠信息。
                                                                                                                                                                            7、一键呼叫:这个功能主要用于到场就餐的客人,在用餐过程中,需要服务的时候可以直接点击手机客户端上的一键呼叫功能,再也不用挥手大叫“waiter”!
                                                                                                                                                                            8、手机定位:餐饮行业APP还可以装置LBS定位系统,对用户手机定位,计算出此刻用户距离餐厅的距离,还需要走多少里路。