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                                                                                                                                                                          1. 当前位置 >主页 > APP推广

                                                                                                                                                                            APP推广

                                                                                                                                                                            APP推广指是一种通过手机应用推送、传播的移动应用推广方式,所传播的信息影响受众者的意识、态度以及行为从而形成营销结果。由于APP推广具有网络媒体的一切特征,能够随时随地接受信息、分享信息,所以它比互联网信息传播更具优势。

                                                                                                                                                                            在众多的功能性应用和游戏应用中,植入广告是最基本的模式,广告主通过植入动态广告栏形式进行广告植入,当用户点击广告栏的时候就会进入网站链接,可以了解广告主详情或者是参与活动,这种模式操作简单,只要将广告投放到那些下载量比较大的应用上就能达到良好的传播效果。

                                                                                                                                                                            海鑫盛科技有着为企业创意、配置最佳的广告与专业技术团队。从全方位,多媒体展示、采用便捷的企业宣传册、资料更新,一步到位。新产品、新服务或者新信息发布 ,更新一步到位。业务和客户上企业手机客户端内容会在她们浏览的时候自动同步更新。我们能有效占领移动互联网入口,让你赢在起点。还等什么,海鑫盛科技欢迎您!

                                                                                                                                                                            最新推广



                                                                                                                                                                            推广模式及其特点

                                                                                                                                                                            植入广告模式

                                                                                                                                                                            在众多的功能性应用和游戏应用中,植入广告是最基本的模式,广告主通过植入动态广告栏形式进行广告植入,当用户点击广告栏的时候就会进入网站链接,可以了解广告主详情或者是参与活动,这种模式操作简单,只要将广告投放到那些下载量比较大的应用上就能达到良好的传播效果。

                                                                                                                                                                            注册返利模式

                                                                                                                                                                            这种推广模式是,广告发布商把符合自己定位的应用发布到应用商店内,用户通过手机应用平台下载应用,然后完成注册,广告发布商将支付一定报酬用来鼓励用户的这种行为。这种营销模式具有很强的实验价值,让用户了解产品,增强产品信心,提升品牌美誉度。

                                                                                                                                                                            销售返利模式

                                                                                                                                                                            该模式基本上是基于互联网上购物网站,将购物网站移植到手机上面,用户可以随时随地的浏览网站获取商品信息,进行下单,这种模式相对于手机购物网站的优势是快速便捷,内容丰富,而且这种应用一般具有很多优惠措施。

                                                                                                                                                                            成本低

                                                                                                                                                                            APP推广模式基于手机应用,广告商将产品信息植于应用制作,供用户下载,通过应用达到信息传播。相较于传统电视、报纸、甚至是网络成本要低。

                                                                                                                                                                            用户粘性

                                                                                                                                                                            APP本身具有很强的实用价值,用户通过应用程序可以帮助让手机成为一个生活、学习、工作上的好帮手,是手机的必备功能,每一款手机都或多或少的有一些应用。APP推广的粘性在于一旦用户将应用下载到手机,应用中的各类任务和趣味性的竞猜会吸引用户,形成用户粘性。

                                                                                                                                                                            提升品牌实力

                                                                                                                                                                            APP移动应用可以提高企业的品牌形象,让用户更加深入了解品牌,进而提升品牌实力。良好的品牌实力是企业的无形资产,为企业形成竞争优势。